Several families joined Reach Out and Read Wisconsin staff at the Duck Pond on Sunday, June 10 for our annual Madison Mallards fundraiser. The Mallards are a Madison-based collegiate summer baseball team that competes in the Northwoods League. It was a thrilling game, as the Mallards won with a home run in the bottom of the 10th inning. Tickets sales raised $170 dollars for our statewide literacy program. This money will provide more than 50 books. Children will bring home these books from their doctor’s office to enjoy again and again.
Books build better brains. Children participating in Reach Out and Read have language development scores that are improved by 3-6 months. Last year, more than 109,000 children statewide left their well-child visits with the gift of a new, high-quality book. But there’s more to Reach Out and Read Wisconsin than just those books.
Behind the baseball and the books, our program:
- Is a two-generational clinical intervention that supports parent-child bonding, early brain development and a life-long love of learning
- Has almost unparalleled access to children through medical clinics (nearly 90% of all young children see a healthcare provider at least annually for a check-up), supporting families through the trusted voice of their medical provider
- Is incredibly cost-effective, as the implementation is embedded in the existing health systems
- Is growing quickly, at the rate of 30 clinics a year (more than 20 clinics have initiated applications since the beginning of 2018!)
If you were unable to attend the Mallards game but would like to support our work, please use the button below! Thank you for giving more Wisconsin children the opportunity to reach out and read.