UWO senior Kallena Pluemer donates children’s books to ThedaCare

Melissa Sanders, program manager for Reach out and Read Wisconsin, and UWO graduating senior Kallena Pluemer at ThedaCare Physicians-Oshkosh. Pluemer donated nearly 200 children’s books. (Photo courtesy of University of Wisconsin Oshkosh)

University of Wisconsin Oshkosh senior, Kallena Pluemer, is set to graduate in mid-December, move to Appleton, and start her career as an accountant. Prior to beginning life’s next step, Pluemer was able to leave an impact on some of the children of Oshkosh.

Despite being a UWO College of Business student with a focus on accounting, Pluemer’s roots are in education, with six generations of teachers in her family. So, when deciding on her business capstone project for her Business Growth and Development class, a project that needed to “move the needle” in some way, Pluemer knew education and literacy would be a part of it.

Pluemer decided to do a children’s book collection that would benefit the Reach Out and Read program at ThedaCare Physicians-Oshkosh. Reach Out and Read helps integrate reading into pediatric practices, advises families about the importance of reading with their children, provides an opportunity for families to build powerful, lasting bonds, and shares books that serve as a catalyst for healthy childhood development. Children get to leave with a book after each well-child visit from birth to five-years old.

“I have always loved to read, and my favorite place to shop as a child was a bookstore,” she said. “I worked and volunteered at a library in my hometown for a number of years, and I loved to see what a difference it made when children got to read.”

Pluemer noticed, however, how hard it was for a lot of the children to part with the books when it came time to return them and knew what a difference it could make if children had their own at-home libraries.

“My parents read to me a lot as a child and bought me a lot of books, and I wanted other children to have this opportunity as well,” she said. “I started asking my friends and family for books their children weren’t using anymore.”

She connected with her old boss Jessie Lee-Jones, library director at the Platteville Public Library, who suggested donating the books to a Reach Out and Read clinic in Oshkosh.

Melissa Sanders, program manager for Reach out and Read Wisconsin, UWO graduating senior Kallena Pluemer and Martha Harlow, registered nurse and clinical supervisor at ThedaCare Physicians-Oshkosh. (Photo courtesy of University of Wisconsin Oshkosh)

“As a parent, I have had the first-hand experience of benefiting from the Reach Out and Read program,” said Lee-Jones. “My kids always love to receive a new ‘forever book’ when they visit the doctor. As a library director, I know that it is so important to encourage a love of reading at a young age. I appreciate that healthcare providers can promote reading as an easy step to support a child’s brain development and to strengthen family bonds.”

Because of Lee-Jones’ passion for Reach Out and Read and support of Pluemer, the Platteville Public Library donated a few books and did a fundraiser, with the money going towards Pluemer’s project.

“Kallena has been part of the Plattevile Public Library team for many years,” said Lee-Jones. “Even after moving away to attend college, Kallena has kept in touch, and we are proud of all that she has accomplished. We were pleased to support her efforts to spread the joy of reading.”

In the end, Pluemer collected nearly 200 gently used children’s books from family, friends, professors at UW Oshkosh, and the Platteville Public Library.

“Everyone’s support was amazing,” she said.

She was able to drop the books off to ThedaCare Physicians-Oshkosh on Dec. 6 to Martha Harlow, a registered nurse and clinical supervisor, who was excited about the donation and the effort by Pluemer.

“We are extremely grateful to Kallena for her generous donation,” said Harlow. “We understand that reading daily with children, starting at birth, has a lasting effect on language and literacy development, caregiver-child relationships, and social and emotional health. We are very fortunate to receive additional books to continue the outreach with families.” 

ThedaCare clinics have been participating in the Reach Out and Read program for several years. Every ThedaCare clinic participates in the program. Care teams have prescribed thousands of books to children in the region over the years.

Pluemer can now head to Appleton, degree in hand, knowing she helped in making a world where a child is read to every day.

Reedsburg community makes early literacy a priority

From left to right: Jess McCarlson (Youth Services Librarian, Reedsburg Public Library ), Carey Cracker (Marketing & Volunteer Services Associate, Reedsburg Area Medical Center), Jana Burg (Volunteer, Reedsburg Area Medical Center), Joanna Laukant, MD (Reedsburg Area Medical Center)

Kris Houtler attended a Wisconsin Library Association conference in 2012. It was there that she heard Dipesh Navsaria, MPH, MSLIS, MD, present on Reach Out and Read. Houtler, then an assistant librarian at Reedsburg Public Library, was instantly inspired.

“I knew at that moment I needed to bring Reach Out and Read to Reedsburg, but I could not do it alone,” said Houtler.

Once back from the conference she connected with Joanna Laukant, MD, family practice physician at Reedsburg Area Medical Center (RAMC), the RAMC Marketing Department, and Heidi Feller, a community activist for literacy and children.

With everyone committed to bringing ROR to Reedsburg, the committee started the process to obtain the funding needed to purchase the first year of books, which is a requirement to become a Reach Out and Read site.

“We presented to several civic organizations in the community that pledged contributions to make it happen,” said Houtler. “Since then, the RAMC Foundation has covered the costs to keep ROR a part of the Reedsburg community.”

It took two years after the fateful WLA conference to implement Reach Out and Read at Reedsburg and on November 1, 2014, it became an official ROR site.

Since implementing ROR, Reedsburg Area Medical Center has provided more than 15,000 books at well-child visits of children 6 months to five years old. In 2022, it had 1,866 well-child visits and prescribed 1,700 books.

Books ready to be prescribed to children at Reedsburg Area Medical Center

Reach Out and Read, the only pediatric literacy model endorsed by the American Academy of Pediatrics, has benefits in both early literacy and early relational health. Families that are part of a ROR site are 2.5 times more likely to read together, children have accelerated language development, improved social and emotional development, and much more.

“I am an advocate of it because it is so obvious that reading with kids is important to not only their learning how to read but also their social development and even their fine motor skills,” said Laukant. “It is just so important.”

Laukant continues to be grateful for the long-standing partnerships with the Reedsburg Public Library and the Reedsburg Area Medical Center Foundation.

“It is nice to have the librarian choose the books,” said Laukant. “Some of the books are old classics that I recognize from many, many years ago, and some are newer ones that I am not even up on, but kids recognize them when you give it to them. It’s nice to have someone who is up to date on that.

“It’s great that the RAMC Foundation supports Reach Out and Read and is completely onboard with how important reading is.”

Jess McCarlson is now the youth services librarian at RPL and took over the ROR book ordering duties from Houtler when she retired.

“It is kind of fun as a librarian in having the edge, knowing the quality of books that are out there and getting to order those,” said McCarlson.

She also enjoys that the collaboration extends the library’s mission.

“There are people at RAMC that reach the lives of children and their families that don’t know the library exists,” said McCarlson. “Knowing that, and it being a goal of mine both personally and professionally to improve the lives of children through literature, the partnership means a lot to me.”

The Reedsburg community is truly working to build a world where every child is read to every day.

About Reach Out and Read: Reach Out and Read is 501(c)3 nonprofit that gives young children a foundation for success by incorporating books into pediatric care and encouraging families to read aloud together. As the only evidence-based national pediatric model focused on emotional connections endorsed by the American Academy of Pediatrics, Reach Out and Read serves children in all 50 of the United States through 6,000 clinics and 33,000 clinicians. With 281 participating sites in medical clinics across Wisconsin, Reach Out and Read provides more than 170,000 children and families in 56 counties with books and resources to empower parents as their child’s first and best teacher. For more information, visit reachoutandread.org.

DeDe Williams named executive director

DeDe Williams was named executive director in May 2023.

Following a statewide search, Reach Out and Read has named Azure’De (DeDe) Williams the next executive director for its Wisconsin affiliate.

Williams began her tenure on May 30, following the retirement of Karin Mahony.

Williams received a Bachelor of Science degree in behavioral science & law and a criminal justice certificate from the University of Wisconsin–Madison. Williams has more than 25 years of experience working in the nonprofit sector identifying two areas she felt most impacted quality of life: health and education. Williams has used her skills in program development, civic engagement, and program evaluation to support efforts in addressing health disparities and achievement gaps. 

Under her leadership at the American Heart Association, she received several awards including the Cass Wheeler Integration Team Award for her leadership on health equity initiatives and improving hospital care and outcomes for minority and underserved populations. Williams developed systematic plans to increase referrals, improve access to treatment, and leverage better data sharing to improve hypertension outcomes. Williams’ involvement with the ASTHO Million Hearts via partnerships with public and private stakeholders to implement “Creating Community Clinical Linkages to Reduce Disparities in Hypertension Identification and Control” resulted in the delivery of core AHA messaging and services to 200,000 constituents in 2016.

More recently, Williams received the 2021 Medical College of Wisconsin (MCW) President’s Award for her exemplary community-engaged work with MCW and partners during her tenure as executive director for the Milwaukee Area Health Education Center. By energetically translating mission and goals into operating plans with clear benchmarks and annual objectives, she successfully restructured the 30-year-old organization to align with contemporary market and educational needs of future health workforce projections.

Williams is ardent about community service. She loves to spend time teaching young athletes the fundamentals of basketball and teamwork, and has four children – ages 20, 16, 14 and 10 – who are often seen accompanying her on volunteer-related and community service projects. In her spare time, Williams enjoys filling up the pages of her passport.

Providing Diverse and Inclusive Books at Reach Out and Read Clinics

stack of books

This year, Reach Out and Read Wisconsin is placing a renewed focus on the importance of representation, diversity, and inclusion in the books clinics order for their well-child visits. To accomplish this goal, we are working on many levels:

  • Serving on the Reach Out and Read National Center book committee to voice our desire to increase the options for more affordable, diverse books for clinics to order
  • Providing book recommendations in our bi-weekly newsletter that celebrate and create diverse readers
  • Fundraising for the Windows and Mirrors initiative
  • Sharing resources like the Diverse and Inclusive book list from Reach Out and Read and the American Academy of Pediatrics
  • Ongoing conversations at Reach Out and Read Wisconsin site visits about the importance of  ordering a variety of books even if your primary patient population is English speaking and White.

Group Health Cooperative of South Central Wisconsin has already taken this mission to heart and is providing diverse books to all families served at it’s six Madison-area clinics. Recently, one of their providers, Megan Gendel, NP, and system’s Reach Out and Read coordinator shared why ordering diverse books was important to them, even though most of the population they serve is predominantly White and English speaking.

“As a provider here, I really feel it’s important for us to make sure we have diversity in books, actually even more important in some respects so our families and our children that we serve are seeing different aspects of life through literature,” said Gendel.

They also shared some tips for ordering diverse books:

  • The clinic coordinator may not always know the families being seen in the clinic. Ask the providers about the family dynamics. For instance, ordering books that show kids being raised by grandparents, stepparents, single parents, gay and lesbian parents, are refugees or are part of mixed-race families.
  • Share bilingual books with English speaking families as well. Celebrate the joy of other cultures.
  • Be mindful of gender stereotypes when ordering books. Some favorite classics (and even some new books) may not best reflect current trends.

The full webinar can be accessed here.

Books are a wonderful tool that allow kids to see themselves in the story while also providing opportunities to learn about others and their experiences. We believe all kids should be represented in books and have the opportunity to learn empathy and kindness for others via the books clinics provide.

Reach Out and Read + COVID-19: Dr. Leyla Hamizadeh Explains Virtual Well-Child Visits

Dr. Hamizadeh

The image of a well-child visit with your child’s provider is simple: you go to the clinic, the provider provides anticipatory guidance and advice, checks your child’s developmental progress and whether they need any immunizations, and you take care of any additional follow-up as needed. But because of COVID-19, these visits have looked much different.

Leyla Hamizadeh, M.D., pediatrician at Children’s Wisconsin, conducted well-child visits virtually as Wisconsin’s Safer-At-Home order was in place. The visits may have looked different and involved no physical contact, but the information covered and messages given to families remained just as important.

“We’ve never done virtual visits prior to the pandemic, so it was definitely something new,” Dr. Hamizadeh said. “For our visits we covered topics such as concerns the parent might have, nutrition, sleep, vaccines the child was due for, the importance of reading while at home and more.”

Dr. Hamizadeh conducted well-child visits for children ages 4 to 18 months via video chat or phone call and covered typical health topics. The video visits allowed Dr. Hamizadeh to see the children and help out parents by answering questions and providing information and encouragement.

While pediatric primary care clinics begin to transition back to in-person appointments, one of the key messages remain strong: the importance of promoting early literacy.

“Many children are learning at home as schools and childcare centers remain closed, and it’s crucial to limit screen time and continue reading,” explains Dr. Hamizadeh. “Reading to young children helps them with cognitive development, but it can act as a breath of fresh air for parents, too.”

“We promote daily reading from an early age to help language development and to help children learn to have a life-long love of reading. Reading is especially important now because there’s elevated levels of stress for both parents and children, and reading is a great way to reduce that stress while creating a stronger bond between children and parents.”

Starting and ending a day with reading can guarantee that the day will both begin and end in a positive way.  In uncertain times, reading with children is a way to produce smiles, laughs and creativity in otherwise stressful situations.

Dr. Hamizadeh also wants parents to know that it’s OK to feel stressed and overwhelmed. It’s OK to not meet every expectation, it’s OK to not keep a regular scheduled every day and it’s OK to take some time for yourself.

When many things feel confusing and stressful, reading a book to a child is a much needed, sweet escape. As Children’s Wisconsin begins to transition back to in-person visits, Dr. Hamizadeh is looking forward to one thing that she’s missed so dearly: Handing a book to a smiling, young child.

Reach Out and Read Wisconsin by the Numbers

266: Participating clinics in Wisconsin

1,850: Participating medical providers

159,000: Children served

235,000: New books distributed

10 facts about Reach Out and Read Wisconsin

As we continue to celebrate our 10th anniversary throughout this year, we thought it would be fun to share 10 facts about Reach Out and Read Wisconsin.

  1. Since 2010, there has been more than a 400% growth in participating clinics. We have experienced amazing growth since our affiliate started in 2010! Today, more than a third of Wisconsin clinics that provide pediatric primary care partner with Reach Out and Read Wisconsin.

2. Currently, 265 clinics across the state leverage books and conversations about reading aloud to promote positive caregiver-child interactions that foster healthy brain development in the critical first years of life.

Find a participating clinic near you!

3. At those 265 clinics, 1,850 providers are trained on our evidence-based model to give parents supportive, encouraging and positive advice for how to incorporate reading aloud into their daily routines and how parents are their child’s first (and best) teacher.

Example: When reading together, don’t worry about reading every word on the page —your child will enjoy talking about and discussing the pictures, and that’s just fine.

4. Reach Out and Read Wisconsin clinics have collectively completed an astonishing 1,839,149 well-child visits since 2010.

5. Since 2010, Reach Out and Read Wisconsin clinics have given more than 1 million books to children ages 6 months to 5 years, — 1,232,700 to be exact!

6. Since 2010, 31,693 new and 12,097 gently-used books have been donated to Reach Out and Read Wisconsin. These books are delivered to clinics across the state to give out at their well-child visits or in their waiting rooms, to siblings or in a clinic’s Little Free Libraries.

If you are interested in donating books, our virtual book drive is a great way to help while respecting social distancing.

7. In 2017, then – State Superintendent of Public Instruction, Tony Evers, awarded Reach Out and Read Wisconsin with a Friend of Education award. We were recognized for making outstanding contributions to Wisconsin’s children.

ROR Wisconsin team with Friend of Education award

In 2018, Wisconsin Literacy presented Reach Out and Read with the Outstanding Achievement in Family Literacy award during their Celebration of Literacy.

Wisconsin Literacy's Achievement in Family Literacy award presented to Reach Out and Read Wisconsin

8. Reach Out and Read Wisconsin is the early literacy initiative of Children’s Health Alliance of Wisconsin, a program under Children’s Wisconsin.

The Alliance is made up of seven health initiatives focused on improving children’s health throughout Wisconsin. In 2019, the Alliance celebrated 25 years of being Wisconsin’s voice for children’s health!

Children's Health Alliance of Wisconsin staff at Miller Park
The Alliance staff at our annual retreat at Miller Park!

9. Since 2012, Reach Out and Read Wisconsin has hosted an annual, day-long meeting to bring together clinics and community partners. This event focuses on education related to early literacy, celebration of the work all the clinics across the state are doing and provides a networking opportunity for participating clinics.  More than 360 people have attended since our first meeting.

If you are interested in attending this year’s event, visit our Eventbrite page to learn more.

2019 Reach Out and Read Wisconsin Annual Meeting
Presentation at Reach Out and Read Wisconsin’s 2019 annual meeting

10. In 2010, when Reach Out and Read Wisconsin was founded we were one of the smallest affiliates in the nation. Today, we are the 5th largest affiliate in the Reach Out and Read network.

Literacy-rich environment spotlight: Clark County Public Health Department

Reach Out and Read Wisconsin would like to acknowledge and thank all medical staff and public health officials for their tireless work over the past weeks related to COVID-19. We realize this is an unprecedented public health event and we acknowledge and applaud everything clinical staff, medical providers, managers, public health officials, nurses and administrators are doing to support our communities and keep families safe.

During these trying times, we want to share some lighthearted, positive content about different literacy-rich environments we’ve seen during our visits to clinics and other environments across the state. We hope to showcase how everyday places can be literacy-friendly and how these spaces can encourage talking, reading, singing and playing for parents and children of all ages. If your clinic would like to be featured, please email Alex Rogers and send photos.

Our first literacy-rich spotlight goes to the Clark County Public Health Department. Earlier this year, the Public Health Department revamped their Women Infants and Children (WIC)/Immunization waiting room. The updated waiting room includes many elements that are literacy-friendly, including the rug with both letters and numbers, interactive toys that do not rely on screens, and the plethora of books available on the book shelf. All these items can encourage families and kids to play together, read together, or talk with each other while they wait.

Women Infant and Children/Immunization waiting room at Clark County Public Health Department in Neillsville, WI.

Partners from across the community came together to make this possible. A local high school shop class built the book shelf, toy box, children’s table and bench set while other community volunteers painted the wall mural. This transformation showcases the power of collaboration.

Community collaboration is something Reach Out and Read Wisconsin strongly encourages and spends time talking about with clinics at our annual check-ins. Even though the Clark County Public Health Department is not participating in Reach Out and Read, we fully support their efforts to increase early-literacy awareness and encouragement within different spaces in the community. Clark County Public Health Director, Brittany Mews, RN, BSN, was instrumental in helping Marshfield Medical Center Neillsville Clinic start their Reach Out and Read program in 2014 and has continued to provide ongoing support for the clinic since. Clinics often create literacy-rich environments to amplify and expand on the anticipatory guidance their providers are giving at well-child visits. To us, it is wonderful to see other community organizations supporting this messaging and taking steps to create environments that foster and encourage literacy development, parent-child relationships and little moments of talking, reading, singing and playing.

For more information on how to create a literacy-rich environment within your clinic please refer to this Reach Out and Read handout or view our slideshow of literacy-rich examples from clinics in Wisconsin.  

Our COVID-19 disaster response must consider children

This article was originally published by the Cap Times on March 23, 2020.

Dipesh Navsaria, MPH, MSLIS, MD is the medical director of Reach Out and Read Wisconsin
Dipesh Navsaria, MPH, MSLIS, MD is the medical director of Reach Out and Read Wisconsin

One of the small, initial reliefs of being a pediatrician amid this pandemic was the news early on from China that children seemed to be spared the worst of the effects of COVID-19. I’ve witnessed firsthand how deeply children are affected by viruses such as seasonal influenza — 149 U.S. children (and counting) have died this season alone. While we certainly never wish harm upon anyone, knowing that children appear to not bear the brunt of this illness was good.

Or is it? The fundamental interconnectedness of our society has been placed in stark contrast by the coming of this pandemic. While children are far less touched by direct infection, they are deeply affected by the unprecedented disruption to our everyday life. Efforts to reduce the exposure to those at risk have rapidly ramped up. (And for those who think that is a small number: one analysis showed 41% of all U.S. adults fall into a higher-risk category.)

So how can we best keep children and families in mind as we adjust as a society to this new reality? There are numerous parent-aimed resources appearing daily on ideas for activities, learning, staying healthy and remaining socially-connected. But there’s plenty of work we can do with institutions, programs and policy. My thoughts:

1. Children are going to continue to need checkups, evaluation of illness and injury, hospitalizations and care for chronic conditions — these all will continue to be needs. Certainly, some can be delayed, but there will be limits to how long that is advisable.

2. Child care is a vast challenge, particularly as many parents will need to continue to work. There’s active work going on to solve this, but it will take a team effort. And while flexibility in child care standards is needed, we should ensure children are not being given poor (or even dangerous) care in the name of expediency. Children still deserve experienced care from those who understand their needs.

3. Many families rely on school and early education-based nutrition programs to avoid chronic hunger. The USDA is offering broad leeway to allow those programs to continue, even with schools being closed. If that’s not happening in your area, ask why.

4. Essential personnel are not just front-line health care workers. Within hospitals and clinics alone, there are so many people needed to provide care even for direct pandemic response. And many others are also arguably “essential” — the early education teachers who care for the children of health care workers? Those who keep our supermarket shelves stocked? Public safety personnel? All essential. And that means we should pay them living wages, and offer them health insurance and paid sick leave. Treat them as truly essential, not just in name.

5. Speak up for our marginalized and least resourced neighbors. Many of us have the privilege of easily finding backup child care, or paid sick leave, or ample financial security. Countless families have none of this, and many are losing employment or taking deep pay cuts. When the economic stability of homes is threatened, the lives of children are disrupted. Speedy, stabilizing solutions are needed, that reach all.

Online resources for families during COVID-19

As families across the state practice #SaferAtHome and cope with the unexpected epidemic of COVID-19, Reach Out and Read Wisconsin wants to add our voice to the mix and provide a list of online activities for children and families. We recognize how stressful this time can be for parents and kids, and we hope this list of resources encourages exploration, learning, creativity, social connection and a little bit of fun.

We believe that the Reach Out and Read mission is as powerful and as important as ever during these challenging times. One of the best ways parents can engage with their children and foster their child’s development is through daily interactions like reading aloud, talking, singing and playing. Many parents are now juggling working from home in addition to family responsibilities, caring for relatives and balancing self-care. We want to help you make the most of your time together as a family and provide reputable, educational options for kids who may not be in school.

Parents reading a book to toddler

Educational videos and resources for children
Brain Pop educational videos for kids
National Geographic for Kids
Lunch Doodles with children’s author Mo Willems
Reach Out and Read combined resources from National Center
Virtual children book readings – separated by ages

Live streams of animals from around the world
Monterrey Bay Aquarium
Houston Zoo
Tembe Elephant Park KwaZulu-Natal, South Africa

Resources for parents and adults (some may be appropriate for families to share together)

Video chat with family and friends
• FaceTime: allows multiple iPhone users to video chat (everyone must have iPhone)
Skype: allows up to 50 people for video calls
Zoom: set up a free zoom account to video chat
Note: Please allow for a little extra time before the first call to download the software on to your computer.

Stream movies and shows with friends/family:
Netflix Party: Only for Google Chrome on laptops and desktop computers
Hulu with Me: Works with Google Chrome and Firefox

Online games for older kids and adults
Telestrations game
GamePigeon games
o Play games like Uno, Battleship and more with the free Game Pigeon app. Only available for Apple iPhone and iPad
Zoom: Use the “whiteboard” feature in screen sharing mode to play games like Hangman
Jigsaw puzzles: Invite friends/family to work on a jigsaw puzzle together
Crossword puzzles

Duolingo, learn a new language. Available for Apple, Android and online

Online concerts
• Instagram live concerts – check out this article for upcoming artist performances on Instagram
NPR’s Tiny Desk Concert Series
YouTube’s #TogetherAtHome series

Self-care
Information about handling stress and anxiety from the CDC
Live, guided meditations every day at 3 p.m. EST from Ten Percent Happier
• Check out this article from Good Housekeeping for 25+ free, live stream workouts from gyms like Orangetheory and Barry’s

Please remember this is an unprecedented event and it is okay to feel a mix of emotions each day. Be kind to yourself and remember, we are all in this together!

10 year timeline of Reach Out and Read Wisconsin [Infographic]

2020 marks the 10th anniversary of Reach Out and Read Wisconsin. Before the founding of our state affiliate, 55 clinics were already operating and serving young children. Now, 10 years later, the program has experienced 400% growth in the number of clinics implementing Reach Out and Read throughout the state. Moving forward, our goal is to bring Reach Out and Read to every clinic providing primary care to children in Wisconsin.

A lot has happened in the last 10 years, and we are excited for what the next 10 will bring!

infographic showing past 10 years of Reach Out and Read Wisconsin

Do you have a Reach Out and Read Wisconsin memory? Share with us in the comments section below.