Reedsburg community makes early literacy a priority

From left to right: Jess McCarlson (Youth Services Librarian, Reedsburg Public Library ), Carey Cracker (Marketing & Volunteer Services Associate, Reedsburg Area Medical Center), Jana Burg (Volunteer, Reedsburg Area Medical Center), Joanna Laukant, MD (Reedsburg Area Medical Center)

Kris Houtler attended a Wisconsin Library Association conference in 2012. It was there that she heard Dipesh Navsaria, MPH, MSLIS, MD, present on Reach Out and Read. Houtler, then an assistant librarian at Reedsburg Public Library, was instantly inspired.

“I knew at that moment I needed to bring Reach Out and Read to Reedsburg, but I could not do it alone,” said Houtler.

Once back from the conference she connected with Joanna Laukant, MD, family practice physician at Reedsburg Area Medical Center (RAMC), the RAMC Marketing Department, and Heidi Feller, a community activist for literacy and children.

With everyone committed to bringing ROR to Reedsburg, the committee started the process to obtain the funding needed to purchase the first year of books, which is a requirement to become a Reach Out and Read site.

“We presented to several civic organizations in the community that pledged contributions to make it happen,” said Houtler. “Since then, the RAMC Foundation has covered the costs to keep ROR a part of the Reedsburg community.”

It took two years after the fateful WLA conference to implement Reach Out and Read at Reedsburg and on November 1, 2014, it became an official ROR site.

Since implementing ROR, Reedsburg Area Medical Center has provided more than 15,000 books at well-child visits of children 6 months to five years old. In 2022, it had 1,866 well-child visits and prescribed 1,700 books.

Books ready to be prescribed to children at Reedsburg Area Medical Center

Reach Out and Read, the only pediatric literacy model endorsed by the American Academy of Pediatrics, has benefits in both early literacy and early relational health. Families that are part of a ROR site are 2.5 times more likely to read together, children have accelerated language development, improved social and emotional development, and much more.

“I am an advocate of it because it is so obvious that reading with kids is important to not only their learning how to read but also their social development and even their fine motor skills,” said Laukant. “It is just so important.”

Laukant continues to be grateful for the long-standing partnerships with the Reedsburg Public Library and the Reedsburg Area Medical Center Foundation.

“It is nice to have the librarian choose the books,” said Laukant. “Some of the books are old classics that I recognize from many, many years ago, and some are newer ones that I am not even up on, but kids recognize them when you give it to them. It’s nice to have someone who is up to date on that.

“It’s great that the RAMC Foundation supports Reach Out and Read and is completely onboard with how important reading is.”

Jess McCarlson is now the youth services librarian at RPL and took over the ROR book ordering duties from Houtler when she retired.

“It is kind of fun as a librarian in having the edge, knowing the quality of books that are out there and getting to order those,” said McCarlson.

She also enjoys that the collaboration extends the library’s mission.

“There are people at RAMC that reach the lives of children and their families that don’t know the library exists,” said McCarlson. “Knowing that, and it being a goal of mine both personally and professionally to improve the lives of children through literature, the partnership means a lot to me.”

The Reedsburg community is truly working to build a world where every child is read to every day.

About Reach Out and Read: Reach Out and Read is 501(c)3 nonprofit that gives young children a foundation for success by incorporating books into pediatric care and encouraging families to read aloud together. As the only evidence-based national pediatric model focused on emotional connections endorsed by the American Academy of Pediatrics, Reach Out and Read serves children in all 50 of the United States through 6,000 clinics and 33,000 clinicians. With 281 participating sites in medical clinics across Wisconsin, Reach Out and Read provides more than 170,000 children and families in 56 counties with books and resources to empower parents as their child’s first and best teacher. For more information, visit reachoutandread.org.

Literacy-rich environment spotlight: Clark County Public Health Department

Reach Out and Read Wisconsin would like to acknowledge and thank all medical staff and public health officials for their tireless work over the past weeks related to COVID-19. We realize this is an unprecedented public health event and we acknowledge and applaud everything clinical staff, medical providers, managers, public health officials, nurses and administrators are doing to support our communities and keep families safe.

During these trying times, we want to share some lighthearted, positive content about different literacy-rich environments we’ve seen during our visits to clinics and other environments across the state. We hope to showcase how everyday places can be literacy-friendly and how these spaces can encourage talking, reading, singing and playing for parents and children of all ages. If your clinic would like to be featured, please email Alex Rogers and send photos.

Our first literacy-rich spotlight goes to the Clark County Public Health Department. Earlier this year, the Public Health Department revamped their Women Infants and Children (WIC)/Immunization waiting room. The updated waiting room includes many elements that are literacy-friendly, including the rug with both letters and numbers, interactive toys that do not rely on screens, and the plethora of books available on the book shelf. All these items can encourage families and kids to play together, read together, or talk with each other while they wait.

Women Infant and Children/Immunization waiting room at Clark County Public Health Department in Neillsville, WI.

Partners from across the community came together to make this possible. A local high school shop class built the book shelf, toy box, children’s table and bench set while other community volunteers painted the wall mural. This transformation showcases the power of collaboration.

Community collaboration is something Reach Out and Read Wisconsin strongly encourages and spends time talking about with clinics at our annual check-ins. Even though the Clark County Public Health Department is not participating in Reach Out and Read, we fully support their efforts to increase early-literacy awareness and encouragement within different spaces in the community. Clark County Public Health Director, Brittany Mews, RN, BSN, was instrumental in helping Marshfield Medical Center Neillsville Clinic start their Reach Out and Read program in 2014 and has continued to provide ongoing support for the clinic since. Clinics often create literacy-rich environments to amplify and expand on the anticipatory guidance their providers are giving at well-child visits. To us, it is wonderful to see other community organizations supporting this messaging and taking steps to create environments that foster and encourage literacy development, parent-child relationships and little moments of talking, reading, singing and playing.

For more information on how to create a literacy-rich environment within your clinic please refer to this Reach Out and Read handout or view our slideshow of literacy-rich examples from clinics in Wisconsin.